PRODUCTION
PROCESS

PRE-PRODUCTION Most of the magic happens before we ever pick up a camera. It takes asking the right questions, curating mood boards, building shot lists, and collaborating on creative direction to fully explore your vision for your brand’s content. Pulling together all of the elements involves careful planning and organization to ensure we never miss a detail, no matter how small it may seem.

STUDIO Through our years of experience, we’ve been able to build a dedicated tabletop studio from the ground up with everything that’s needed to produce top of the line results. Our studio is equipped with a full kitchen, specialized ice machine, continuous lighting, and extensive prop library. We’re truly ready to go whenever you need us, and that includes taking our equipment on the go to your location.

SET DESIGN We’d like to think things really get fun when we dive into set design. It’s an area with endless potential to tell your brand’s story and authentically showcase what you’re all about. We’re experienced in curating specialized materials from around the world, reaching for a variety of textures and tones to set the mood. From custom-designed vinyl backdrops to hand-tiled countertops, we’ve got it all.

STYLING The devil’s in the details, and that’s why styling sets us apart. From prop styling, to food and drink styling, to wardrobe styling, we know how to convey just the right look that speaks volumes about your brand. With more than 10,000 props in our library and plenty of tricks up our sleeves, we have just what you need to bring your brief to life. And if we don’t have it, we know exactly where to find it!

PROP LIBRARY If you made us choose which step of the creative process we love the most, it would have to be prop styling. We’ve spent years traveling far and wide to curate the best of the best from around the world, and that’s why our extensive prop library truly sets us apart. With over 10,000 options and counting, we have just what’s needed to produce memorable content that stands out from the rest.

TALENT The human element brings so much life, personality, and energy to a shoot. When it comes to casting talent, we’re connected to a diverse network of models, actors, hair stylists, makeup artists, and manicurists. We love getting involved in the styling process, and we’re able to pull selections from our wardrobe collection. Now and then, we even do our own hand modeling too!

EQUIPMENT Having the right tools is essential for the demands of commercial photography and cinematography. From large-scale prints to tiny mobile screens, we always adjust our workflow to deliver sharp, impactful content that will stand out across placements. We trust reputable brands like Sony and Nikon to perform every time, consistently delivering top-notch results in studio and on-location.

LIGHTING We always use continuous lighting from reputable brands like Aputure, allowing us to capture photo and video content at the same time during one shoot. Our approach leads to unmatched consistency across your marketing touchpoints, which is seldom offered by traditional teams. Whether you’re looking for stills, motion, stop motion, slow mo, or anything else, we can make it happen.

FX Yes, every now and then we do enjoy getting our hands on some special effects! With an arsenal of specialized lens filters, we can produce a variety of stylistic effects right in camera. We also have experience working with more challenging materials such as dry ice, fog, and haze. We pride ourselves on being problem-solvers who will always find a way to produce the desired look.

MUSIC LICENSING With years of experience in the music and events industry, it’s only fitting that music licensing plays a major role in our creative process. We know we’ve made the right selection when we feel genuine emotion through our content - and we know you’ll feel it too. We’ve built an extensive collection of options from all genres, allowing us to pull the perfect selection for every project.

POST-PRODUCTION We take a hands-on approach with every step in the process of producing content, which allows us to truly convey our creative vision from start to finish. We even handle the majority of our post-production work in-house, trusting industry-leading tools and software such as Adobe Photoshop and DaVinci Resolve for all retouching and colour grading to ensure the highest quality.

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